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Superior Workforce Solutions
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  • Imagine
  • SWS Exclusives™
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  • Contact
  • Why "Superior Workforce"
  • Origins

The Maslow Connection™

 Explore the very human root causes of our innate ability to disrespect others based on difference, the connection to Maslow's hierarchy, and the 3 Key Drivers™ to this destructive behavior. 

The Maslow Connection™ and the Three Key Drivers of Disrespect™

 Discrimination and disrespect of those that are different from ourselves, no matter how much more alike they may be to us than different, is an inherent dynamic in the human race.

Although Abraham Maslow, commonly viewed as the father of modern psychology, introduced his Hierarchy of Needs construct in 1943, it wasn't until Superior Workforce Solutions innovatively brought Maslow's work into the discipline of building inclusive, effective cultures that we were able to realize an entirely new dimension and benefit.

Superior Workforce Solutions identified that three of the levels of Maslow's Hierarchy (safety, belonging, and self-esteem) that that we all share as human beings directly generates the three Key Drivers of Disrespect™:


  1. We Need to Feel Superior
  2. We Need to Feel Included
  3. We Need to Seek Out Sameness


The direct connection to Maslow's Hierarchy of Needs and the correlating Key Drivers of Disrespect™ (and, consequently, discrimination) enable us to consciously begin to control and alter the dynamics that we have previously been at the mercy of with respect to relationships in the workplace.

By delivering these concepts via highly interactive educational experiences, the participants (typically senior leadership) will not only be able to understand these dynamics, but apply them directly to their organization's environment. Superior Workforce Solutions will also show participants how to overcome these dynamics across the entire footprint of the company through multi-facted solutions, delivering greater comprehension, conscious intervention, and ultimately increased productivity of the workforce.

Let Superior Workforce Solutions make The Maslow Connection™ work for you!

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